This certificate covers the fundamentals of copy and layout for print media advertising.
In addition to core classes, course work centers around basic copywriting, advertising design, marketing and typography. Hands-on projects designing logos, posters, flyers and advertisements will help students build a portfolio of work to show potential employers. Students will learn on the latest hardware and software available.
This certificate provides students with a primary technical specialty. Students completing this certificate can, by taking selected general education courses and a secondary technical specialty, have the opportunity to obtain an Associate Degree in Occupational Technology with a major in General Technology. Students should meet with their advisor(s) to select the proper courses to meet their particular educational goals.
Program Location: Greenwood
Contact Information: Kendall Adams
Day or Evening Program
|FIRST SEMESTER||Credit Hours|
|ARV 110||Computer Graphics I||3.0|
|CGC 106||Typography I||3.0|
|SECOND SEMESTER||Credit Hours|
|ARV 161||Visual Communications Media||3.0|
|ARV 162||Graphic Reproduction I||3.0|
|ARV 261||Advertising Design I||3.0|
|ARV 266||Seminar in Graphics Art||3.0|
|SUMMER TERM||Credit Hours|
|ARV 262||Advertising Design II||3.0|
|ARV 265||Graphics Art Portfolio||1.0|
|CWE 112||Cooperative Work Experience I||2.0|
|Total Credit Hours: 36.0|
Purpose Statement - This certificate will provide the student with fundamental knowledge of Layout design, copy, and typography for print media advertising. Coursework covers basic copywriting, advertising design, marketing basics, and typography. Students will have hands on projects designing logos, posters, flyers, and advertisements to build a professional portfolio of work for presentation to employers.
Program Student Learning Outcomes
1. Demonstrate the ability to use design techniques in creating various printed items as well as web content creation.
2. Conceptualize, Design, and Create standalone design elements as assigned.
3. Understand and apply advanced design literacy concepts.
4. Demonstrate the ability to organize, archive, and retrieve data using current computer technologies.
Basic verbal, grammar, and spelling skills are a must.
A very good grasp of basic computer use and navigation is required for success in this curriculum
Some level of proficiency with Adobe Creative Suite is highly recommended. If a student has had none or limited exposure to this software, CPT 160 or CPT 161 is recommended prior to enrollment in ARV courses.
Commercial art students are to be reminded that several investments into their future must be made (i.e. laptop, digital camera, portable external hard drives, etc.)
Advisement Information updated 9/1/2011